Web Designer Interview Questions

  1. From a web design point of view, what do you think of  
    1. Are you currently employed? If so, why are you looking for another job? 
    1. What have been your key responsibilities as a web designer? 
    1. Describe your experience designing websites. 
    1. How familiar are you with HTML and CSS? 
    1. Do you have a portfolio of web designs? 
    1. Have you created any websites yourself, whether from scratch or from WYSIWYG tools like Webflow? 
    1. On a scale of 1-10, with 10 being the most proficient, rate your proficiency in Photoshop. 
    1. On a scale of 1-10, with 10 being the most proficient, rate your proficiency in Figma. 
    1. Do you have a portfolio of websites you’ve designed? 
    1. Do you use a grid system when you create designs? 
    1. What is a responsive web design? 
    1. Are you familiar with website breakpoints? 
    1. What are some bad examples of web design? 
    • An outdated or inadequate web design. 
    • Poor website navigation. 
    • Convoluted or unclear user journeys. 
    • Excessive use of images, icons, colors, and textures. 
    • Poor quality images. 
    • Mobile optimization is not available. 
              1. What’s the web design project you’re most proud of? 
              1. Describe your end-to-end process when working on a web design task. 
              1. Have you ever been involved in a complete website redesign project? 
              1. Describe what UX is and why it is important. 
              1. Describe your experience with website animation. 
              1. Do you have experience designing icons from scratch or editing existing icons or do you rely solely on a library of premade icons? 
              1. Do you have experience creating vector images from scratch, e.g. using Adobe Illustrator? 
              1. Have you created any animations using Adobe AfterEffects? 
              1. When designing for web, have you leveraged any website component libraries like Tailwind UI and Flowbite? 
              1. A common workflow we have is to take a Word document containing web page content and turn it into a web design in Figma. Is this something you can do? 
              1. Unlike print designs, websites are living documents, meaning that the content, whether text or images, often changes. As such web designs need to be versatile to accommodate such changes. For example, if a design calls for a box containing paragraph with 5 lines of text, e.g. a customer quote, that same design may not look good the customer was replaced with one spanning 10 lines of text. Do you have experience facing such web designs issues? 
              1. Have you worked with any website templates before? 
              1. Describe your level of passion for web design. 
              1. How do you keep abreast of web design trends, e.g. do you follow certain groups, attend conferences, read certain blogs, etc? 
              1. The marketing department at Qualys is very fast-paced with many last-minute requests. Do you have experience in and would you be comfortable in such an environment? 
              1. Do you have experience designing marketing websites and/or landing pages to drive signups? 
              1. Do you have experience designing websites with SEO in mind?  
              1. Qualys is a multi-national company with offices around the world. Sometimes, you may need to work outside of normal business hours. Is that okay for you or do you have a strict 9-5 schedule? 
              1. Where do you go for design inspiration? 
              1. Are there certain websites that you particularly like the design of, e.g. apple.com, yahoo.com, etc? 
              1. Please take 15 mins to make a list of design choices you like and dislike on www.qualys.com and explain why.
              1. Describe a web design project you worked on that didn’t go as planned. What could you have done better? 
              1. Do you have experience with ADA compliance as it pertains to web design, e.g. 
              • Color contrast 
              • Accessibility of web forms 
              • Etc  
                  1. What tools do you use the most when designing? 
                  1. Some designs are full-width. How do you handle such designs if a user’s monitor is very wide? 
                  1. When designing for web, do you prefer to start with a mobile design (mobile-first design) or a desktop design? 

                  Programmatically Convert a Large Static HTML Website Into One with Header and Footer Partials

                  Let’s say you’ve inherited a large website that uses some home-grown static site generator (SSG) and there’s no documentation. Your build and release infrastructure is fragile and also custom. Your git repo is massive with content from two decades, including lots of binary files. You want to migrate this massive piece of shit to a popular SSG like Eleventy and you want to use a reliable deployment system like GitHub + Netlify. Let’s say you can’t migrate all source files because there’s no easy way to do so between your custom SSG and Eleventy. If you’re willing to sacrifice most of your layouts and partials (includes) and just migrate everything all of the built static files to Eleventy with one partial for the header and one for the footer, then here’s one way to do it.

                  1. Copy Your Static Site to a New Folder

                  If you don’t have access to the SSG and the web servers, you can download the whole website from the internet using wget.

                  2. Copy the Header and Footer Code Blocks to Separate Files

                  Let’s say your HTML looks something like this.

                  <html>
                  <head>
                  	...
                  </head>
                  <body>
                  <header class="header">
                  	<div>Logo</div>
                  	<ul>
                  		<li>Link 1</li>
                  		<li>Link 2</li>
                  	</ul>
                  </header>
                  <section>
                  	<p>Hello, World!</p>
                  </section>
                  <footer class="footer">
                  	<p>Copyright 2024</p>
                  	<div>blah blah blah</div>
                  </footer>
                  </body>
                  </html>

                  In this case, you can create separate files like this:

                  /includes/header.njk

                  <header class="header">
                  	<div>Logo</div>
                  	<ul>
                  		<li>Link 1</li>
                  		<li>Link 2</li>
                  	</ul>
                  </header>

                  /includes/footer.njk

                  <footer class="footer">
                  	<p>Copyright 2024</p>
                  	<div>blah blah blah</div>
                  </footer>

                  3. Search and Replace the Header Code Block with a Include

                  For simplicity, let’s say that your HTML looks something like this:

                  <html>
                  <head>
                  	...
                  </head>
                  <body>
                  <div class="header">
                  	<div>Logo</div>
                  	<ul>
                  		<li>Link 1</li>
                  		<li>Link 2</li>
                  	</ul>
                  </div>
                  <section>
                  	<p>Hello, World!</p>
                  </section>
                  <div class="footer">
                  	<p>Copyright 2024</p>
                  	<div>blah blah blah</div>
                  </div>
                  </body>
                  </html>

                  If your header and footer code blocks don’t use unique HTML tags like “header” and “footer”, then you may have a problem searching and replacing these code blocks. For example, in VS Code, if I try to select the header block beginning with <div class="header">, I can’t do so due to the nested div tag.

                  Using the regex

                  <div class="header"(.|\n)*?</div>

                  notice how the selection ends prematurely at the closing nested div tag. In this situation, you can update your source code to replace the open and closing div tags with the standard <header> tag. You can do the same with the footer by using the <footer> tag. After updating the source code, you can rebuild your static HTML pages and then use a regex like

                  <header class="header"(.|\n)*?</header>
                  <footer class="footer"(.|\n)*?</footer>

                  to search and replace the header and footer code blocks with a code reference that includes those code blocks using whatever template engine you want to use.

                  If you want to use the Nunjucks template engine, for example, then you can replace those code blocks with something like

                  {% include "header.njk" %}
                  {% include "footer.njk" %}

                  4. Rename file extensions

                  Rename all HTML files so their extensions are .njk instead of .html.

                  5. Install an SSG

                  Create a new folder and install an SSG. In this case, I’ll install Eleventy.

                  mkdir mysite 
                  cd mysite
                  npm init -y
                  npm install --save-dev @11ty/eleventy

                  Move your website files to your new Eleventy project. To follow Eleventy’s default conventions, your folder structure should look something like this.

                  Note that we put the header and include partials in the “_includes” folder under the “src” folder. Therefore, our header and footer include references should be updated to look like this

                  <html>
                  <head>
                  	<title>Home Page</title>
                  </head>
                  <body>
                  {% include "src/_includes/header.njk" %}
                  <section>
                  	<p>Hello, World!</p>
                  </section>
                  {% include "src/_includes/footer.njk" %}
                  </body>
                  </html>

                  6. Test

                  If you don’t create an Eleventy config file, then Eleventy will use all of its defaults and output built files to a “_site” folder and it will build the partials as well.

                  Since we don’t want to build the partials, let’s create an Eleventy config file.

                  7. Create an Eleventy config file

                  In the project root, create a file called .eleventy.js with the following content.

                  module.exports = function(eleventyConfig) {
                  	eleventyConfig.addPassthroughCopy("src", {
                  		//debug: true,
                  		filter: [
                  			"404.html",
                  			"**/*.css",
                  			"**/*.js",
                  			"**/*.json",
                  			"!**/*.11ty.js",
                  			"!**/*.11tydata.js",
                  		]
                  	});
                    
                  	// Copy img folder
                  	eleventyConfig.addPassthroughCopy("src/img");
                  
                  	eleventyConfig.setServerPassthroughCopyBehavior("copy");
                  
                  	return {
                  		dir: {
                  			input: "src",
                  			// ⚠️ These values are both relative to your input directory.
                  			includes: "_includes",
                  			layouts: "_layouts",
                  		}
                  	}
                  };

                  If you rerun Eleventy, you’ll see that the partials are not built and copied to the output folder.

                  8. Create a layout (optional)

                  If you want your page content to be wrapped in other content, you can create a layout. This is called template inheritance. Both Nunjucks and 11ty have their own template inheritance mechanism. With Nunjucks, you inherit a parent template using 

                  {% extends "parent.njk" %}. 

                  With 11ty, you inherit a parent template using front matter, e.g.

                  ---
                  layout: parent.njk
                  ---

                  Nunjucks supports template blocks natively, but it doesn’t support front matter. 11ty supports front matter, but it doesn’t support template blocks natively. Learn more about creating a layout using 11ty’s template inheritance mechanism.

                  Download a Website Using wget

                  Recently, I needed to clone a website and make a few minor changes to it. I wanted to publish a slightly modified copy of the website. Luckily, it’s easy to do that using wget. Here’s how I did it.

                  1. Install wget

                  I’m on Mac, so I installed wget using Homebrew using the command

                  brew install wget

                  2. Download site

                  I wanted to download this small website. I used this command:

                  wget -p -r https://events.govexec.com/qualys-cyber-risk-conference/
                  • The -p flag means download all page requisites, such as images, stylesheets, etc.
                  • The -r flag means recursive.

                  Learn more

                  3. Search and replace

                  Since I downloaded a bunch of HTML files, if I wanted to replace a common element on multiple pages, the easiest way was to do a search and replace. Using VisualStudio Code, you can easily find all HTML blocks within a particular tag using a multi-line regex. Here are some example regexes:

                  <footer(.|\n)*?</footer>
                  <script(.|\n)*?</script>
                  <a class="popup(.|\n)*?</a>

                  Note: these regexes only work if the tags don’t have any nested tags with the same name.

                  Different Ways to Use the ER KANG Lat Tower Machine with Ab Crunch

                  Buy on Amazon

                  Seated Lat Pulldown with Lat Bar

                  Standing Lat Pulldown with Lat Bar

                  Standing Lat Pulldown with Tricep Rope

                  Close-Grip Pulldown

                  Close-Grip Seated Row

                  One-Arm Row

                  Wide-Grip Seated Row

                  Standing Tricep Pressdown

                  Standing Rope Tricep Extension

                  Standing Bicep Curls

                  Seated Bicep Curl

                  Upright Row

                  Long Ab Strap Pulldown

                  Overhead Tricep Extension

                  One-Arm Cable Bicep Curls

                  Side Lateral Raise

                  One-Arm Tricep Extension

                  One-Arm Crossover

                  Shrugs

                  Standing Leg Curls

                  Spud Ab Crunch

                  Seated Ab Crunch

                  Double-D Pressdown

                  Cable Shoulder Press

                  Reverse-Grip Pressdown

                  Front Raises

                  Seated Face Pull

                  Standing Face Pull

                  Sources

                  Effective vs Ineffective Work Meetings

                  In some companies, some people have way too many meetings. Of course, some meetings are necessary, like when you need to discuss an issue. But some meetings are pretty much just status updates. For example, within a marketing department, you will have many teams, including public relations, events, web, design, content, campaigns, etc. Within each team, you’ll have a team lead and other people of varying ranks. What some companies or departments do is they have long meetings every month or so where everyone attends. Then, the team lead from each unit takes turns giving a status update. While this may seem like a good use of everyone’s time, it’s actually dumb as hell. Many, if not most, people will not care about what other teams are doing because the activities of other teams are simply irrelevant to them. They may try to pay attention, but because much of what is said doesn’t matter to them, they will likely forget what was said within a few days if not hours, resulting in a complete waste of many people’s time. Another problem is time management. If each speaker is given 5 minutes to talk, most likely they will talk for much longer and not everyone will be able to share their updates or the meeting will just last for much longer than it needs to. If your team is spread across multiple time zones, e.g., the US and India, then people will inconveniently have to attend these pointless meetings early in the morning or late in the evening. Interestingly, some people are in so many meetings that they don’t even have time to do any of the actual work that they’ve discussed in the meetings. Another problem with these types of periodic (weekly or monthly) status update meetings is people are forced to try to remember their activities or accomplishments, put them in a few Powerpoint slides, and then wait till the meeting happens, only for the activities to become old news because they happened too long ago.

                  For a live meeting to be effective, it should meet the following criteria:

                  1. only relevant people should attend
                  2. there should be a clear agenda with an issue that needs to be discussed or one that involves something that is easier said and shown rather than written.
                  3. if a live discussion is required, the issue to discuss should be sufficiently complex, important or urgent.

                  For discussions that don’t need to be in real time (asynchronous discussions), then communicating via chat where only relevant people are involved is usually effective.

                  For status updates, they are actually more effective when they are written, e.g, via group chat, as long as they are concise and formatted well so that people can easily consume all of it or just the parts that are relevant to them. This also gives people time to think about a particular update and follow up with relevant people if needed. It also allows anyone, not just team leads, to post important updates as soon as they happen.

                  Following are some quotes from various sources on the topic of providing status updates. Many of these quotes are from companies that provide communication and collaboration tools. Regardless, they do have a point.

                  Status updates don’t belong in meetings. Status updates are ineffective team meetings, says Baker. “A round-robin of what people are working on can be handled over email or a collaboration tool.”

                  Slack (from Salesforce)

                  Status updates are the hallmark of a poorly run meeting. Let’s say every week, each person on your team goes around in a circle and provides a high-level update of what they are working on. Without fail, many of these items are ONLY relevant to a few people.

                  friday

                  Sitting through another status meeting where the project manager reads through a spreadsheet list or flips through slides on a presentation isn’t a productive use of anyone’s time. In fact, 56% of US workers get irritated by meetings that could’ve been an email. To make the best use of your team’s time, switch to asynchronous meetings where possible.

                  When updates or discussions aren’t relevant for the entire team, some people can end up disengaging. Inviting too many people who don’t need to be there can also cause meetings to become irrelevant. Set a high bar for whole-team meetings. Reserve meetings involving the entire team or a larger group for topics that truly require collective discussion and decision-making.

                  Switchboard

                  To be plain, many status meetings don’t need to happen. Instead, many status update meetings could be emails, memos, threads on collaboration platforms like Slack, or quick check-ins between colleagues on their own. Many status meetings happen by tradition: “We always do a Monday morning status meeting.” “Wednesday are for team updates.”

                  BetterMeetings

                  Almost 50 percent of respondents in a recent poll said they would rather go to the DMV or watch paint dry than sit in a status meeting.

                  Lucid meetings

                  One of the worst kinds of status meetings to attend is the type in which everyone goes around the room and states what they accomplished the prior week. This practice is a colossal waste of time. If this is the entire point of the meeting, then don’t call one. An effective PM can get these updates prior to a meeting, distribute them and then discuss issues at the meeting.

                  Amanet

                  Why Weekly Synch Meetings Are Boring and A Waste of Time [Rhythm Systems]

                  Video Codec VS. Container

                  With so many video codecs and containers, it’s easy to get confused. Here’s a simple explanation.

                  Codec (Video Format)

                  Codec stands for coder-decoder. Video codecs are algorithms for encoding and decoding video data.

                  • An encoder compresses video streams, which reduces the amount of data for storage and transmission.
                  • A decoder reverses the conversion for playing or editing a video stream.

                  For simplicity, you can think of a video codec as the video format.

                  Examples of video codecs are H.261, H.263, VC-1, MPEG-1, MPEG-2, MPEG-4, AVS1, AVS2, AVS3, VP8, VP9, AV1, AVC/H.264, HEVC/H.265, VVC/H.266, EVC, LCEVC

                  Currently, the most popular codec is AVC/H.264.

                  Container (File Format)

                  With respect to video, a container is a data storage. It can include compressed video and audio sequences, subtitles, service information and metadata. It is a package or bundle.

                  For simplicity, you can think of a media container as the file format.

                  Examples of media containers are MPEG-1 System Stream, MPEG-2 Program Stream, MPEG-2 Transport Stream, MP4, MOV, MKV, WebM, AVI, FLV, IVF, MXF, HEIC

                  Currently, the most popular container is MP4.

                  Easily Upscale & Enhance Photos Using Google Photos and Topaz Photo AI

                  There are many ways and tools you can enhance a photo. If you’re a professional photographer, then you’ll likely have advanced methods, but for the average person, you’ll probably just want some quick and easy solutions. Like most average people, my photos are mostly taken from my phone (currently, Google Pixel 8). However, when vacationing, I also take a lot of video using my Insta360 X3 camera, and I’ll occasionally want to take snapshots of a video frame to add to my photo collection. With this in mind, here’s my current (simple) workflow for upscaling and enhancing photos.

                  Enhance a Photo Using Google Photos

                  First, upload your photo to Google Photos. Then, use one of the presets to enhance the photo. Here’s an example photo without any enhancements applied.

                  The average person might that the photo looks fine, but it can significantly be improved. Here’s how the photo looks when you click on each of the suggested improvement options.

                  Enhance
                  Dynamic
                  Portrait
                  Color Pop

                  Note that Color Pop tried to isolate the subject and convert everything else to grayscale. It’s not perfect because the subject’s right arm is partially gray. To fix this, you could select the subject in Photoshop either manually or automatically, invert the selection, and convert the selection to grayscale.

                  B&W Portrait

                  Now, let’s say that you have a heavily underexposed (dark) photo. (Learn more about under and overexposed photos).

                  Original

                  If you click the “Enhance” or “Dynamic” options, you’ll get this.

                  Enhance
                  Dynamic

                  For comparison, here are the photo’s input levels in Photoshop.

                  If I were to manually correct the exposure in Photoshop, this is what I’d get.

                  The photo is significantly improved, but it doesn’t look exactly like it does using the Google Photos presets.

                  If the Google Photos presets don’t look good enough, you can make many adjustments in the Settings tab. In the example below, I started by choosing the “Dynamic” preset, and then in the Settings tab, I increased the brightness.

                  So, for the average person, using Google Photos to improve photos is easy and usually adequate.

                  Enhance a Photo Using Topaz Photo AI

                  Topaz Photo AI can do many things to a photo, including

                  • remove noise
                  • sharpen
                  • adjust lighting
                  • balance color
                  • recover faces
                  • preserve text
                  • upscale

                  You can also just run autopilot and let Topaz choose settings for you.

                  For me, I mainly use Topaz to enlarge (upscale) photos, remove noise, which can result from adjusting the levels of a heavily underexposed photo, and to sharpen photos. These improvements are particularly useful when I take a snapshot of a 1920×1080 video frame. For example, here’s a frame from a video.

                  I want to zoom in on the subject, crop it, enlarge it, and enhance it. Here’s the zoomed-in part cropped. The dimensions are 1048 x 589 px.

                  Now, I’ll drag it into Topaz and run autopilot to upscale and enhance the photo. It will take a minute to process. Here’s how the photo looks enlarged by 34% before enhancing it with Topaz.

                  Before Topaz

                  Here’s how it looks with Topaz enhancements applied.

                  After Topaz

                  There is a difference, but it will be more obvious when you zoom in. Below is a comparison zoomed in at 67% before and after using Topaz.

                  Before Topaz
                  After Topaz

                  At this point, you can copy the upscaled and sharpened photo from Topaz and paste it into Google Photos to enhance it.

                  Topaz Photo AI isn’t perfect, but depending on the original photo, it can often product amazing results.

                  Slow-Digesting Breakfast For All-Day Satiety

                  Whether you’re planning to fast before a medical operation or otherwise, or don’t plan to have access to much food for a long period, I’ve found the following food incredibly effective at staving off hunger. Ramadan fasters, take note! The following foods have a low glycemic index and are digested slowly.

                  Warning: consuming some of these foods may cause bloating and flatulence, but if you consume it every day, those symptoms will go away within a week.

                  Kirkland Signature Organic Ancient Grain Granola

                  Available at Costco, this granola is high in fiber, healthy and delicious. The downside is it has 8 grams of added sugar. Costco should make a version replacing sugar with the all-natural, zero-calorie Monk fruit. I prefer to consume a bowl of this with unsweetened almond or soy milk and optionally some berries. Learn more.

                  MUSH Overnight Oats

                  Also available at Costco, these prepackaged overnight oats are convenient and healthy. There’s no added sugar, but they’re still sweet. Learn more.

                  Greek yogurt (optional)

                  Greek yogurt is very thick compared with regular yogurt and typically higher in protein, too. This particular one is sweetened with all-natural stevia extract, which is better than cane sugar and artificial sweeteners like sucralose. I consider this to be optional.

                  Upscale an Image Using AI

                  If you have old, low-res photos that you want to enhance and upscale or if you want to zoom in on a hi-res photo while preserving quality, you’ll be impressed with what artificial intelligence (AI) can do. Compare the following.

                  Original Photo

                  This photo was taken in Cairo, Egypt back in 1997. The original photo was 640 by 480 pixels. I’ve cropped it to focus on the subject. It’s now 238 px wide.

                  Photoshop

                  In Photoshop, you can increase the dimensions of an image. I’m going to enlarge it by 300% to 714 px wide.

                  Here are the results using the “Automatic” resampling option. Notice the graininess.

                  Now, I’ll do the same using the “Preserve Details (enlargement)” option with a 50% noise reduction.

                  Here are the results. It’s less grainy, but still not sharp at all.

                  I’ll try one more time. Below are the results with 100% noise reduction. Still not great.

                  Spyne AI Image Enhancer

                  Let’s see how well Spyne AI image enhancer does.

                  Here are the results. This is definitely an improvement compared to Photoshop.

                  Topaz Labs Photo AI

                  Now I’ll try Topaz Labs Photo AI 2.4.0. This software costs $200, so I’ve just taken a screenshot of the preview. As you can see, the results are way better than both Photoshop and Spyne. There is no noise and everything is sharp, including the hair. If the face looks a bit too soft, you can sharpen it in Photoshop under Filter > Sharpen.

                  So there you have it. Successfully upscaling an image using AI with realistic results.

                  How to Win Every Argument

                  This post is a summary of a summary of the New York Times best-selling book Win Every Argument: The Art of Debating, Persuading, and Public Speaking by Mehdi Hasan.

                  Persuasive arguments appeal to facts and feelings

                  The ancient Greeks called the language deployed in such debates rhetoric – a word derived from rhetor, meaning “public speaker.” For Aristotle, persuasive speech has three modes: ethos, pathos, and logos.

                  Ethos (Character / Credibility)

                  Ethos is the Greek word for “character”. In this context, it concerns the credibility of the person. For example, we’re more inclined to accept what a practicing doctor has to say about vaccinations, for example, than an anonymous blog author.

                  Pathos (Emotion)

                  Pathos is the Greek word for “emotion”. In this context, it concerns an attempt to sway an audience by appealing to powerful emotions such as love and fear. For example, if a doctor’s credentials haven’t persuaded their reluctant patient, they doctor may tell a story about a couple in perfect health who refused to get vaccinated but died within 15 days of each other leaving behind four young children. The patient would feel emotionally in fear and be more inclined to trust the doctor.

                  Logos (Facts, Figures, Data, Statistics)

                  Logos is the Greek word for “reasoning”. This form of persuasion deals in facts and figures. For example, if a doctor points out that multiple peer-reviewed studies show that COVID vaccines result in a 90% decrease in the risk of hospitalization and death, they’re appealing to logos. 

                  Arguing using just logos (facts and figures) is insufficient because people are stubborn, reactive, overconfident, afraid of change, and, more importantly, emotionally invested in beliefs, ideas, and ideals. People’s feelings don’t care about the facts. Therefore, to win an argument, you need also appeal to feelings, not just state the facts.

                  Tell Stories to Appeal to Feelings (Pathos)

                  According to 2007 study, people are much more likely to give money to charity if they’re told stories about an “identifiable victim” than they are if they’re presented with accounts of “statistical victims.” For example, a story of the suffering of a single child with a name and a face is more effective than a description of millions of nameless and faceless people suffering in the same way. For example, telling a story about the awful hunger cramps that one child suffers every day is more effective than abstract statements like “820 million people around the world go hungry every day”.

                  To win arguments, tell gripping and relatable stories.

                  Cite Credibility, as Necessary (Ethos)

                  When debating, your aim is to go after the argument, not the person making it. If you go after the person, that’s ad hominem. In theory, the merits of the person speaking have nothing to do with the soundness of what they’re saying, but in reality, merits matter. When facts and figures (logos) are insufficiently convincing, then cite the person’s character and reputation (ethos).

                  Conflicts of Interest

                  Imagine a major study is published that claims to show that climate change isn’t nearly as bad as we thought. The caveat: it was entirely funded by fossil fuel companies. If the authors of the study were paid by companies with a less than purely academic interest in the topic, then there’s a conflict of interest. Therefore, dismissing the study on the credibility of the authors is a logical and reasonable thing to do.

                  Hypocrisy

                  If an outspoken anti-abortion lawmaker privately supports women having abortions, then they are hypocrites. In theory, the hypocrisy of the person speaking has nothing to do with the soundness of what they’re saying, but in reality, hypocrisy matters.

                  To win arguments, consider citing the credibility of the speaker.

                  Conclusion

                  1. State facts and figures.
                  2. Tell gripping and relatable stories.
                  3. Consider citing the credibility of the speaker.