Recently, I had to take and prepare a video for uploading to Kickstarter. Since I wanted a high quality video and I did this all by myself, I just used my phone (Samsung Google Nexus), put it on a tripod and filmed myself in HD. I then transferred the video over USB to my Windows laptop, opened it up in Windows Movie Maker, added some still images, and then saved the output in 1280×720 which has a 16:9 aspect ratio.
Converting a video from 16:9 to 4:3 aspect ratio for Kickstarter
It turns out, for some reason, Kickstarter uses the old 4:3 aspect ratio for videos. Since I wanted to show as much of the video possible without any black bars, I had to crop the video from a 16:9 aspect ratio to 4:3. The width of the Kickstarter video area is 620px wide so I wanted the video to be that wide. I decided to just go with 640 px wide and crop the video to 640 x 480 since that’s a common size. I did this by downloading HandBrake and automatic cropping as shown in the following screenshot. I used the High Profile for the highest quality output. Click on the image to enlarge. Handbrake will automatically crop the black bars.
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